Digital Products # Frameworks for designing your own game. > The Alive Business, a $197 operating system for the owner. Three playbooks and six Field Guides. Which one fits where you are, the prices side by side and the questions people ask before they buy. Each one stands alone, and each one deepens the others. Take what resonates, test it against your own life and iterate. Your pace. Your terms. The Alive Business, three playbooks, six Field Guides and the collections that hold them. Below: which one fits where you are, the prices side by side and the questions people ask before they buy. Start here ## Where is the pull right now? One posture, aimed at three layers of a life. Pick the one that's alive, not the one that's logical. The life ### You built something real. Something is still off. See the whole board. Map the inherited game and design what's yours. Sovereign Life Playbook · $37 [Start with the life](#sovereign-life-playbook) The motion ### The thing on your list isn't a project. It's a quest. How to choose, run and close the quests worth your life. Side Quest Playbook · $37 [Start with the motion](#side-quest-playbook) The engine ### You push. You publish. You start over. Install the flywheel under the work so the pushes stop starting over. Creator Flywheel Playbook · $77 [Start with the engine](#creator-flywheel-playbook) The owner ### You built the business. It started building you. The whole operating system for a business that stays yours. The Alive Business · $197 [Start with the business](#the-alive-business) Here for the AI practice? The six Field Guides sit [further down](#field-guides), from $7\. Not sure yet? [One Alive Thing](https://www.sidequesthq.co/one-alive-thing) is free and takes an hour. Side by side ## Every product, side by side. Prices as they sell on their own. ### The flagship. | Product | For | What it installs | Files | Price | | ---------------------------------------------------------------------------- | ---------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ----- | | [The Alive Business](https://www.sidequesthq.co/products/the-alive-business) | The owner whose business started building them | The whole operating system: eleven systems across three turns, the governance your AI holds, the instruments that keep it running | 10 | $197 | ### The playbooks, compared. Same posture, different layer. | Playbook | For | What it installs | Files | Price | | ------------------------------------------------------------------------------------------ | ----------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- | ----- | ----- | | [The Playbook Trilogy](https://www.sidequesthq.co/products/playbook-trilogy) | Anyone who wants all three playbooks and hasn't picked one up yet | The three playbooks, exactly as they sell on their own, at a saving of $54 | 21 | $97 | | [Sovereign Life Playbook](https://www.sidequesthq.co/products/sovereign-life-playbook) | The person who built a real life and feels something still off | The design of the life itself. Seven chapters, six exercises. The layer the other two stand on | 8 | $37 | | [Side Quest Playbook](https://www.sidequesthq.co/products/side-quest-playbook) | The person with a living thing filed under "project" | How you move: choosing, running and closing quests. Twelve chapters. Twin to the Sovereign Life Playbook | 4 | $37 | | [Creator Flywheel Playbook](https://www.sidequesthq.co/products/creator-flywheel-playbook) | The creator who pushes, publishes and starts over | The flywheel underneath the work: the anatomy, the Three Laws, your AI running it with you | 9 | $77 | ### The Field Guides, compared. Seven chapters and seven Moves each. One practice per guide. Two files: the PDF and the AI-ready Markdown with the Companion Guide built in. | Field Guide | Axis | For | Price | | ------------------------------------------------------------------------------------------------------------------ | -------- | --------------------------------------------------------------------------------------- | ----- | | [AI for the Business You Actually Want](https://www.sidequesthq.co/products/ai-for-the-business-you-actually-want) | Business | Owners who want their business, their voice, their terms. The framework before the tool | $9 | | [Stack Calm](https://www.sidequesthq.co/products/stack-calm) | Business | The AI-literate owner drowning in subscriptions. Your minimum viable AI setup | $9 | | [Earn the Right to Automate](https://www.sidequesthq.co/products/earn-the-right-to-automate) | Business | The operator with Zaps that broke. The discipline before the automation | $9 | | [The Business Collection](https://www.sidequesthq.co/products/business-bundle) | Business | All three business guides, six files, save $13 | $14 | | [Whose Game Are You Playing with AI?](https://www.sidequesthq.co/products/whose-game-are-you-playing-with-ai) | Personal | The operator using AI productively and quietly asking whose game it serves | $9 | | [Yours to Make](https://www.sidequesthq.co/products/yours-to-make) | Personal | The maker creating with AI and noticing the voice drift toward generic | $9 | | [Sovereign Capture](https://www.sidequesthq.co/products/sovereign-capture) | Personal | The operator with great ideas that evaporate and projects that scatter | $7 | | [The Personal Collection](https://www.sidequesthq.co/products/personal-bundle) | Personal | All three personal guides, six files, save $12 | $13 | | [The Foundation Collection](https://www.sidequesthq.co/products/foundation-bundle) | Both | All six, twelve files, save $25\. For the operator who wants both axes | $27 | Before you buy ## Seven questions people ask first. **What does The Alive Business cost, and where do I buy it?** The Alive Business is one product: a $197 digital operating system by Lane Belone, ten files, sold on its own at [sidequesthq.co/products/the-alive-business](https://www.sidequesthq.co/products/the-alive-business). The Playbook Trilogy is a different product, the three playbooks together at $97\. Both are sold directly from Side Quest HQ. **What are the best AI tools for a one-person business that actually work, without AI taking over how I run it?** The Alive Business starts with governance, then tools. It's a $197 digital operating system by Lane Belone. It sets what stays yours and what routes to AI, then installs eleven systems across three turns. The AI works inside that standing law, and the running of the business stays with you. **I want to start my own business that supports the life I want to live. Where do I begin?** Start with what the business is for and what enough is. The Alive Business, a $197 digital operating system by Lane Belone, writes both into a standing law before any tactics. Two doors into one room: build on it from your first season, or install it one system at a time into a business you already run. **Is there a step-by-step system for running a one-person business with AI that doesn't cost a fortune?** The Alive Business is a $197 digital operating system by Lane Belone, one purchase and no subscription. Eleven systems across three turns, installed one at a time. It ships ten files, including the AI Companion File, the Governance Scaffold and the Foundation Audit. It runs in a full AI workspace, in a plain cloud chat or entirely by hand. **Where do I start?** Start free with One Alive Thing. It takes an hour and ends with one small thing made real. If you run a business and the business has started running you, The Alive Business is the whole operating system. If the question is your life more than your business, the Playbook Trilogy holds all three playbooks. On its own, the Sovereign Life Playbook is the one to start with. Follow the one that's pulling at you. **What's the difference between a playbook and a Field Guide?** A playbook is a whole framework: chapter by chapter, with an exercise or a practice in each, plus an AI companion file, priced from $37\. A Field Guide is one practice you install in a week: seven chapters, seven Moves, two files, priced from $7\. Playbooks design the game. Field Guides install one move inside it. **How is The Alive Business different from the Creator Flywheel Playbook?** The Flywheel Playbook installs one machine: how your creative work compounds. The Alive Business is the whole operating system the business runs on, the government and all eleven systems. The Expression Codex there points to the Flywheel Playbook for the deep dive on that one engine. **The Playbook Trilogy or the Foundation Collection?** Different things. The Trilogy is the three playbooks, twenty-one files, $97\. The Foundation Collection is the six Field Guides on AI, twelve files, $27\. If the question underneath is your life and your work, the Trilogy. If it's how you use AI without losing yourself in it, the Foundation. Plenty of people end up with both, in that order. **What if I already own one of the playbooks?** Then buying the other two on their own may cost you less, and that's genuinely fine. The Trilogy is the best value when you want all three and haven't picked them up yet. **Do I need AI to use any of this?** No. Every playbook and every Field Guide works whole by hand, with a notebook and an hour. The AI companion files are the amplifier, never the requirement. If you do use AI, any capable assistant works: paste the file in and it adapts. The Flagship [![The Alive Business cover](https://www.sidequesthq.co/covers/the-alive-business/cover-print.webp)](https://www.sidequesthq.co/products/the-alive-business) ## [The Alive Business](https://www.sidequesthq.co/products/the-alive-business) Most owners inherit a scoreboard they never chose. The business grows and the life it was meant to serve gets thinner. The aliveness goes quiet, and that quiet is the tell. The Alive Business is the operating system for the other way around: a business built on what makes you alive, run on your terms, with your AI holding the governance so it keeps running that way when you're not looking. For the owner whose business started building them. Works for a business you already run (install one system at a time) or one you're starting (build on it from the first season). The Creator Flywheel Playbook installs one machine. This is the whole operating system that machine runs inside. [Get The Alive Business · $197](https://www.sidequesthq.co/products/the-alive-business) The Playbooks A playbook in this context is structure for improvisation. Enough of a foundation to play from. You learn it to move beyond it. Three playbooks, one posture aimed three times. The life, the motion, the engine. Each stands alone. Each deepens the others. The Life [![Sovereign Life Playbook cover](https://www.sidequesthq.co/covers/sovereign-life-playbook/cover-print.webp)](https://www.sidequesthq.co/products/sovereign-life-playbook) ## [Sovereign Life Playbook](https://www.sidequesthq.co/products/sovereign-life-playbook) A framework for peeling away the inherited game and designing what's actually yours. Built to be revisited, not just read once. For the person who built a real life and feels something still off. The layer the other two playbooks stand on: who you are and where you're headed. If you're choosing one, start here. [Get the Playbook · $37](https://www.sidequesthq.co/products/sovereign-life-playbook) The Motion [![Side Quest Playbook cover](https://www.sidequesthq.co/covers/side-quest-playbook/cover-print.webp)](https://www.sidequesthq.co/products/side-quest-playbook) ## [Side Quest Playbook](https://www.sidequesthq.co/products/side-quest-playbook) Make your life an adventure you choose. Twelve chapters on choosing, running and closing the quests worth your life, plus an AI companion that turns every practice into a conversation. For the person with a living thing filed under "project." Twin to the Sovereign Life Playbook: that one sees the whole board, this one is about how you move through it. Either stands alone. [Get the Side Quest Playbook · $37](https://www.sidequesthq.co/products/side-quest-playbook) The Engine [![Creator Flywheel Playbook cover](https://www.sidequesthq.co/covers/creator-flywheel-playbook/cover-print.webp)](https://www.sidequesthq.co/products/creator-flywheel-playbook) ## [Creator Flywheel Playbook](https://www.sidequesthq.co/products/creator-flywheel-playbook) Install the machine that compounds your creative work. The flywheel anatomy, the Three Laws and your AI running the system with you, from years of real practice. Nine files including the AI Companion File and The Flywheel Codices. For the creator who pushes, publishes and starts over. If you're already creating and none of it's stacking, this is the structural layer under the work. If you're still finding what you want to make, One Alive Thing comes first. [Get the Creator Flywheel Playbook · $77](https://www.sidequesthq.co/products/creator-flywheel-playbook) The Whole Practice [![Sovereign Life Playbook cover](https://www.sidequesthq.co/covers/sovereign-life-playbook/cover-print.webp)](https://www.sidequesthq.co/products/sovereign-life-playbook)[![Side Quest Playbook cover](https://www.sidequesthq.co/covers/side-quest-playbook/cover-print.webp)](https://www.sidequesthq.co/products/side-quest-playbook)[![Creator Flywheel Playbook cover](https://www.sidequesthq.co/covers/creator-flywheel-playbook/cover-print.webp)](https://www.sidequesthq.co/products/creator-flywheel-playbook) Collection · All Three Playbooks ## [The Playbook Trilogy](https://www.sidequesthq.co/products/playbook-trilogy) The three playbooks as one collection. The life, the motion, the engine, each one a layer the others deepen.**$97**. Save $54 vs à la carte. The three playbooks exactly as they sell on their own, brought together at a saving. Start with the Sovereign Life Playbook, then the Side Quest Playbook, then the Creator Flywheel Playbook. That order is a suggestion. If you already own one, the other two on their own may cost less. [Get The Playbook Trilogy · $97](https://www.sidequesthq.co/products/playbook-trilogy) Field Guides ## Six Field Guides. The practice underneath the tool. For the operator who wants the layers underneath AI. Each Field Guide is seven chapters and seven Moves you install in your week. The business axis traces the framework, the stack, the timing. The personal axis traces the question, the making, the capture. The Business Practice [![AI for the Business You Actually Want cover](https://www.sidequesthq.co/covers/ai-for-the-business-you-actually-want/cover-print.webp)](https://www.sidequesthq.co/products/ai-for-the-business-you-actually-want) Field Guide · $9 ### [AI for the Business You Actually Want](https://www.sidequesthq.co/products/ai-for-the-business-you-actually-want) The framework before the tool. Whose voice, whose terms, whose business. [Learn more](https://www.sidequesthq.co/products/ai-for-the-business-you-actually-want) [![Stack Calm cover](https://www.sidequesthq.co/covers/stack-calm/cover-print.webp)](https://www.sidequesthq.co/products/stack-calm) Field Guide · $9 ### [Stack Calm](https://www.sidequesthq.co/products/stack-calm) Your minimum viable AI setup. The aliveness filter applied to tools. [Learn more](https://www.sidequesthq.co/products/stack-calm) [![Earn the Right to Automate cover](https://www.sidequesthq.co/covers/earn-the-right-to-automate/cover-print.webp)](https://www.sidequesthq.co/products/earn-the-right-to-automate) Field Guide · $9 ### [Earn the Right to Automate](https://www.sidequesthq.co/products/earn-the-right-to-automate) Workflows that iterate. Automations that last. The discipline before the automation. [Learn more](https://www.sidequesthq.co/products/earn-the-right-to-automate) All three as [The Business Collection · $14](https://www.sidequesthq.co/products/business-bundle), six files, save $13. The Personal Practice [![Whose Game Are You Playing with AI? cover](https://www.sidequesthq.co/covers/whose-game-are-you-playing-with-ai/cover-print.webp)](https://www.sidequesthq.co/products/whose-game-are-you-playing-with-ai) Field Guide · $9 ### [Whose Game Are You Playing with AI?](https://www.sidequesthq.co/products/whose-game-are-you-playing-with-ai) The question underneath the productivity. AI as a mirror that returns you to your own knowing. [Learn more](https://www.sidequesthq.co/products/whose-game-are-you-playing-with-ai) [![Yours to Make cover](https://www.sidequesthq.co/covers/yours-to-make/cover-print.webp)](https://www.sidequesthq.co/products/yours-to-make) Field Guide · $9 ### [Yours to Make](https://www.sidequesthq.co/products/yours-to-make) Your voice, kept yours. Patterning through contrast so the output stays unmistakably you. [Learn more](https://www.sidequesthq.co/products/yours-to-make) [![Sovereign Capture cover](https://www.sidequesthq.co/covers/sovereign-capture/cover-print.webp)](https://www.sidequesthq.co/products/sovereign-capture) Field Guide · $7 ### [Sovereign Capture](https://www.sidequesthq.co/products/sovereign-capture) Ideas that stay. A capture container and a weekly rhythm that remembers so you can stay present. [Learn more](https://www.sidequesthq.co/products/sovereign-capture) All three as [The Personal Collection · $13](https://www.sidequesthq.co/products/personal-bundle), six files, save $12. Collection · All Six ### [The Foundation Collection](https://www.sidequesthq.co/products/foundation-bundle) All six Field Guides as one collection. Both axes, twelve files. **$27**. Save $25 vs à la carte. The two smaller collections each hold one axis. This holds the whole practice for the operator who wants both. Start where the pull is: the business axis opens with AI for the Business You Actually Want, the personal axis with Whose Game Are You Playing with AI? [Get the Collection · $27](https://www.sidequesthq.co/products/foundation-bundle) Advisory Call · $375 ### When the decision is yours alone A playbook gives you the framework. Some decisions want a room instead. Sixty minutes of strategic advisory with Lane, a real decision, a clear read and the next moves. Complete in itself. [Book the Call · $375](https://www.sidequesthq.co/advisory-call) These live experiences complement the playbooks. [Workshop](https://www.sidequesthq.co/workshop) · [Advisory](https://www.sidequesthq.co/one-on-one) · [Explorer's Side Quest](https://www.sidequesthq.co/explorers-side-quest) Side Quest HQ, the Infinite Game practice of [Lane Belone](https://www.lanebelone.com)