Frameworks for designing your own game.
Each one stands alone, and each one deepens the others. Take what resonates, test it against your own life and iterate. Your pace. Your terms.
The Alive Business, three playbooks, six Field Guides and the collections that hold them. Below: which one fits where you are, the prices side by side and the questions people ask before they buy.
Where is the pull right now?
One posture, aimed at three layers of a life. Pick the one that's alive, not the one that's logical.
You built something real. Something is still off.
See the whole board. Map the inherited game and design what's yours.
Sovereign Life Playbook · $37
The thing on your list isn't a project. It's a quest.
How to choose, run and close the quests worth your life.
Side Quest Playbook · $37
You push. You publish. You start over.
Install the flywheel under the work so the pushes stop starting over.
Creator Flywheel Playbook · $77
You built the business. It started building you.
The whole operating system for a business that stays yours.
The Alive Business · $197
Here for the AI practice? The six Field Guides sit further down, from $7. Not sure yet? One Alive Thing is free and takes an hour.
Every product, side by side.
Prices as they sell on their own.
The flagship.
| Product | For | What it installs | Files | Price |
|---|---|---|---|---|
| The Alive Business | The owner whose business started building them | The whole operating system: eleven systems across three turns, the governance your AI holds, the instruments that keep it running | 10 | $197 |
The playbooks, compared.
Same posture, different layer.
| Playbook | For | What it installs | Files | Price |
|---|---|---|---|---|
| The Playbook Trilogy | Anyone who wants all three playbooks and hasn't picked one up yet | The three playbooks, exactly as they sell on their own, at a saving of $54 | 21 | $97 |
| Sovereign Life Playbook | The person who built a real life and feels something still off | The design of the life itself. Seven chapters, six exercises. The layer the other two stand on | 8 | $37 |
| Side Quest Playbook | The person with a living thing filed under "project" | How you move: choosing, running and closing quests. Twelve chapters. Twin to the Sovereign Life Playbook | 4 | $37 |
| Creator Flywheel Playbook | The creator who pushes, publishes and starts over | The flywheel underneath the work: the anatomy, the Three Laws, your AI running it with you | 9 | $77 |
The Field Guides, compared.
Seven chapters and seven Moves each. One practice per guide. Two files: the PDF and the AI-ready Markdown with the Companion Guide built in.
| Field Guide | Axis | For | Price |
|---|---|---|---|
| AI for the Business You Actually Want | Business | Owners who want their business, their voice, their terms. The framework before the tool | $9 |
| Stack Calm | Business | The AI-literate owner drowning in subscriptions. Your minimum viable AI setup | $9 |
| Earn the Right to Automate | Business | The operator with Zaps that broke. The discipline before the automation | $9 |
| The Business Collection | Business | All three business guides, six files, save $13 | $14 |
| Whose Game Are You Playing with AI? | Personal | The operator using AI productively and quietly asking whose game it serves | $9 |
| Yours to Make | Personal | The maker creating with AI and noticing the voice drift toward generic | $9 |
| Sovereign Capture | Personal | The operator with great ideas that evaporate and projects that scatter | $7 |
| The Personal Collection | Personal | All three personal guides, six files, save $12 | $13 |
| The Foundation Collection | Both | All six, twelve files, save $25. For the operator who wants both axes | $27 |
Seven questions people ask first.
The Alive Business
Most owners inherit a scoreboard they never chose. The business grows and the life it was meant to serve gets thinner. The aliveness goes quiet, and that quiet is the tell. The Alive Business is the operating system for the other way around: a business built on what makes you alive, run on your terms, with your AI holding the governance so it keeps running that way when you're not looking.
For the owner whose business started building them. Works for a business you already run (install one system at a time) or one you're starting (build on it from the first season). The Creator Flywheel Playbook installs one machine. This is the whole operating system that machine runs inside.
A playbook in this context is structure for improvisation. Enough of a foundation to play from. You learn it to move beyond it.
Three playbooks, one posture aimed three times. The life, the motion, the engine. Each stands alone. Each deepens the others.
Sovereign Life Playbook
A framework for peeling away the inherited game and designing what's actually yours. Built to be revisited, not just read once.
For the person who built a real life and feels something still off. The layer the other two playbooks stand on: who you are and where you're headed. If you're choosing one, start here.
Side Quest Playbook
Make your life an adventure you choose. Twelve chapters on choosing, running and closing the quests worth your life, plus an AI companion that turns every practice into a conversation.
For the person with a living thing filed under "project." Twin to the Sovereign Life Playbook: that one sees the whole board, this one is about how you move through it. Either stands alone.
Creator Flywheel Playbook
Install the machine that compounds your creative work. The flywheel anatomy, the Three Laws and your AI running the system with you, from years of real practice. Nine files including the AI Companion File and The Flywheel Codices.
For the creator who pushes, publishes and starts over. If you're already creating and none of it's stacking, this is the structural layer under the work. If you're still finding what you want to make, One Alive Thing comes first.
The Playbook Trilogy
The three playbooks as one collection. The life, the motion, the engine, each one a layer the others deepen.$97. Save $54 vs à la carte.
The three playbooks exactly as they sell on their own, brought together at a saving. Start with the Sovereign Life Playbook, then the Side Quest Playbook, then the Creator Flywheel Playbook. That order is a suggestion. If you already own one, the other two on their own may cost less.
Six Field Guides. The practice underneath the tool.
For the operator who wants the layers underneath AI. Each Field Guide is seven chapters and seven Moves you install in your week. The business axis traces the framework, the stack, the timing. The personal axis traces the question, the making, the capture.
AI for the Business You Actually Want
The framework before the tool. Whose voice, whose terms, whose business.
Earn the Right to Automate
Workflows that iterate. Automations that last. The discipline before the automation.
All three as The Business Collection · $14, six files, save $13.
Whose Game Are You Playing with AI?
The question underneath the productivity. AI as a mirror that returns you to your own knowing.
Yours to Make
Your voice, kept yours. Patterning through contrast so the output stays unmistakably you.
Sovereign Capture
Ideas that stay. A capture container and a weekly rhythm that remembers so you can stay present.
All three as The Personal Collection · $13, six files, save $12.
The Foundation Collection
All six Field Guides as one collection. Both axes, twelve files. $27. Save $25 vs à la carte.
The two smaller collections each hold one axis. This holds the whole practice for the operator who wants both. Start where the pull is: the business axis opens with AI for the Business You Actually Want, the personal axis with Whose Game Are You Playing with AI?
When the decision is yours alone
A playbook gives you the framework. Some decisions want a room instead. Sixty minutes of strategic advisory with Lane, a real decision, a clear read and the next moves. Complete in itself.
These live experiences complement the playbooks. Workshop · Advisory · Explorer's Side Quest